SPA & MASSAGE MARKET IN 2023
The Spa market is among the top profit-generating sectors annually for many beauty businesses. In recent years, the increasing demand for beauty treatments has driven a breakthrough in the Spa industry.
Understanding the Spa industry in Vietnam
“Spa” is an abbreviation of the Latin phrase “Sanitas per aqua,” meaning “health through water.”
It is considered a method of treating illness or maintaining health through the use of steam or natural mineral water. The Romans later expanded the meaning of “Spa” to include steam baths, immersion in warm water, and relaxation massage therapies.
However, in Vietnam, most people have traditionally viewed Spa as solely for skincare and relaxation.
More recently, Spa in Vietnam has been redefined to be understood as a service for health care, beauty treatments, and massage with natural pharmaceuticals and the use of advanced beauty technology.
Spa can operate as an independent business outside or be integrated into hotels and resorts.
With the improved quality of life, the Spa market is currently experiencing significant development and expansion. Although it has existed for a long time, in recent years, this service has become increasingly popular and has seen significant growth in Vietnam.
The Spa industry in Vietnam offers a wide range of diverse and abundant services. Spa businesses continuously update new services, popular both domestically and internationally, to fully meet the needs of customers. Below are some popular and attractive Spa services currently:
- Basic skincare and deep skincare treatments.
- Treatment of acne, hypertrophic scars, atrophic scars, pigmentation, melasma, freckles, etc.
- Anti-aging therapies, skin lifting, and rejuvenation using modern technology.
- Steam baths, hot baths, full-body massages, and foot massages.
- Slimming and fat reduction treatments.
- Multi-area hair removal.
- Whitening services.
- Cosmetic tattooing.
- Tattoo removal and mole removal.
- Head washing and facial massages.
Source: brandsvietnam.com
